Benefits to using email and SMS marketing together
The modern age of marketing finds it beneficial to combine email and SMS marketing. Both email and SMS helps in building relationships with clients.
Email marketing with SMS can give the best output to the company. There is no doubt in saying that email marketing has become a true and trendy way to promote a company's goods and services. But we cannot deny the truth that SMS marketing is also working effectively in promoting the company brand.
As there are several mobile users it becomes easy for the company to reach their customers through text messages. The technology of smartphones allows enhancing the messages with videos, images, and other multimedia attachments. On the other hand, Email marketing is the modern and trendy way in which the marketing team can easily do the work of promotions.
However, if both will get combined then surely there will be some better result and output for the company. Let's have a look at some of the things which show how they work with each other and whether they are providing benefits to the company or not.
Email marketing is one of the most powerful channels of digital or direct marketing systems. This is the medium that is used to promote the goods and services of the company. Email marketing plays a vital role in generating and building strong client relationships, brand awareness, engaging customers by giving them new discounts and offers, sending birthday greetings, and many more. It can be said that email marketing is very beneficial in cultivating new potential customers and keeping the existing ones engaged with several offers and services.
Several features of email marketing will help to understand it in a better way. Check out:
This is one of the best features of email marketing which increases its value and demand. This is a function that allows marketers to send emails on their behalf of them. welcome messages, thanksgiving messages, offers, discounts, etc are some of the mails which can be sent according to the setting done by the company.
Email marketing is having HTML layouts that are used to create the responsive design along with email templates. This is more attractive as compared to other responsive layouts.
Email marketing has an automatic system to maintain the email list. Sometimes it happens that there is an existence of an invalid email address that fulfills the storage system of mails. This automated feature helps to maintain the valid email list by cleaning all other invalid things from email.
This is one of the very easy-to-use services which can be easily accessible with all types of systems and software.
No email can be sent without having an IP address. having your IP address reflects the image of your company. This is good when you have to send multiple email messages to several people.
Advantages of Email marketing
There are many pros of email marketing that help the company to grow. Some of them are:
Along with the pros of email marketing, there are also some cons that affect the mind of clients when they receive any promotional email. Some of such disadvantages are:
Benefits to using email and SMS marketing together
SMS marketing is another best way of promoting the campaigns, brand, and company image for getting huge customer responses. This is one of the fastest-growing communication media which helps in targeting the number of people. The main aim of SMS marketing is to build a database of subscribers which helps in increasing consumer loyalty and higher conversion rate.
Some of the best features of SMS marketing are:
As we all know almost all people are owing to smartphones which helps them to get the proper layout of SMS marketing. Companies can include the link in the text message which can be easily accessed by the smartphone. As a result, the company will get more business through online mediums.
This is a direct and immediate channel for promoting the brand. According to a survey, 97% of the people read the SMS within 15 minutes. SMS marketing reacts very fast as compared to other modes of promoting channels.
As this is one of the most responsive modes of promotion, the other channels want to get merged with it. It is very supportive and can be easily integrated with other channels as it can enhance other social media.
SMS marketing is the best way to get feedback from customers via smartphones. Companies can easily get a fast reply from the customer to any type of survey.
Benefits to using email and SMS marketing together
SMS marketing is the way to enhance high consumer engagement. According to a survey, 90% of the text messages read within 3 minutes after they are received. It shows that SMS marketing helps in engaging the number of consumers with a high success rate.
Some of the beneficial things about SMS marketing are:
As we all know every coin has two sides, so along with pros, some cons create hurdles in good marketing. Here are some of the cons of SMS marketing:
Separately there are many benefits of email and SMS marketing, but now we will discuss how effectively they both work by combining and how they are beneficial for the company.
Emails are used to build a good relationship for long messages or newsletters. This is true that the long format messages will only fit email marketing. On the other hand, text marketing helps in sending quick and short messages to the clients which can make them feel like they are having personal relationships.
This is one of the best strategies to generate the email list with the help of SMS. To increase the number of multiple emails, send some unique SMS to attract customers. For ex- You can send an SMS and tell them that if you want to get a discount from our company then reply to us with your email. When customers respond they send some discounts and offers to their email list.
Securing the customers for the long term is the main aim of marketing. Emails help in building relationships with the audience and SMS helps in securing them by sending them regular updates. Both the marketing system works side by side in engaging the customer and securing relationships with the clients.
Sometimes there are situations when a company keeps on sending messages to their customers but they don't respond. This may happen due to changing the phone number. People rarely change their email id and thus one can easily get in contact with the old clients and get their new number. It is important to keep an eye on the customer's phone number and keep it updated so that you can always send the message to your target audience.
Benefits to using email and SMS marketing together
SMS works in sending awareness about the brand, offers, discounts, sales, and other product details to the target audience whose data information has been taken from the email database.
The email and SMS both help remind the customers about subtracting the cart abandonment rate. One can share the URL links in SMS and emails which can direct the audience to the cart.
As we all know modern marketers have the prime goal to increase sales through promotional mediums. They want to inbuild a long-lasting relationship with the customers. Email marketing and SMS marketing are the best way to achieve a high rate of success in brand awareness and business growth.