Benefits to using Email and SMS marketing together

Jan

Benefits to using Email and SMS marketing together

01/31/2022 12:00 AM by Hamid Ali in Digital marketing

Benefits to using email and SMS marketing together

The modern age of marketing finds it beneficial to combine email and SMS marketing. Both email and SMS helps in building relationships with clients.

Email marketing with SMS can give the best output to the company. There is no doubt in saying that email marketing has become a true and trendy way to promote a company's goods and services. But we cannot deny the truth that SMS marketing is also working effectively in promoting the company brand.

As there are several mobile users it becomes easy for the company to reach their customers through text messages. The technology of smartphones allows enhancing the messages with videos, images, and other multimedia attachments. On the other hand, Email marketing is the modern and trendy way in which the marketing team can easily do the work of promotions.

However, if both will get combined then surely there will be some better result and output for the company. Let's have a look at some of the things which show how they work with each other and whether they are providing benefits to the company or not.

What is email marketing?

Email marketing is one of the most powerful channels of digital or direct marketing systems. This is the medium that is used to promote the goods and services of the company. Email marketing plays a vital role in generating and building strong client relationships, brand awareness, engaging customers by giving them new discounts and offers, sending birthday greetings, and many more. It can be said that email marketing is very beneficial in cultivating new potential customers and keeping the existing ones engaged with several offers and services.

Features of email marketing

Several features of email marketing will help to understand it in a better way. Check out:

Email message automation

This is one of the best features of email marketing which increases its value and demand. This is a function that allows marketers to send emails on their behalf of them. welcome messages, thanksgiving messages, offers, discounts, etc are some of the mails which can be sent according to the setting done by the company.

HTML layout

Email marketing is having HTML layouts that are used to create the responsive design along with email templates. This is more attractive as compared to other responsive layouts.

Benefits to using Email and SMS marketing together

Maintaining the email list

Email marketing has an automatic system to maintain the email list. Sometimes it happens that there is an existence of an invalid email address that fulfills the storage system of mails. This automated feature helps to maintain the valid email list by cleaning all other invalid things from email.

Easy to use

This is one of the very easy-to-use services which can be easily accessible with all types of systems and software.

IP address

No email can be sent without having an IP address. having your IP address reflects the image of your company. This is good when you have to send multiple email messages to several people.

Advantages of Email marketing

There are many pros of email marketing that help the company to grow. Some of them are:

According to a study, 91% of email users check their mail list at least once a day.
Email marketing helps to get extra profit than investment which proves it to be affordable and beneficial.
It is seen in the survey that 59% of the people influence online purchase through email marketing.
Email marketing has a conversion rate of 2.3% as compared to social media.
Email marketing has been proved as one of the ideal channels in terms of ROI.

The disadvantage of Email marketing

Along with the pros of email marketing, there are also some cons that affect the mind of clients when they receive any promotional email. Some of such disadvantages are:

Sometimes the email can be considered as a spam email if you are not sending the mail to the target audience. They can delete or unsubscribe your brand alerts which may affect the company image.
If the email marketing list is not updated then you can find many incorrect email addresses which do not target the right person.
The poorly designed email does not get any response, either if it holds many beneficial messages.

Benefits to using email and SMS marketing together

What is SMS marketing?

SMS marketing is another best way of promoting the campaigns, brand, and company image for getting huge customer responses. This is one of the fastest-growing communication media which helps in targeting the number of people. The main aim of SMS marketing is to build a database of subscribers which helps in increasing consumer loyalty and higher conversion rate.

Features of SMS marketing

Some of the best features of SMS marketing are:

Smartphones reach

As we all know almost all people are owing to smartphones which helps them to get the proper layout of SMS marketing. Companies can include the link in the text message which can be easily accessed by the smartphone. As a result, the company will get more business through online mediums.

Direct and immediate channel

This is a direct and immediate channel for promoting the brand. According to a survey, 97% of the people read the SMS within 15 minutes. SMS marketing reacts very fast as compared to other modes of promoting channels.

Supportive SMS marketing

As this is one of the most responsive modes of promotion, the other channels want to get merged with it. It is very supportive and can be easily integrated with other channels as it can enhance other social media.

Consumer feedback

SMS marketing is the best way to get feedback from customers via smartphones. Companies can easily get a fast reply from the customer to any type of survey.

Benefits to using email and SMS marketing together

High consumer engagement

SMS marketing is the way to enhance high consumer engagement. According to a survey, 90% of the text messages read within 3 minutes after they are received. It shows that SMS marketing helps in engaging the number of consumers with a high success rate.

Benefits of SMS marketing

Some of the beneficial things about SMS marketing are:

If the text is sent to the right person then it can help in increasing the growth of the brand and company sales. According to a survey, SMS marketing has a high response rate.
Most people prefer SMS over other promotional mode channels. They find it more convenient to connect with the offers.
The shortcodes used in the SMS make it simple for the consumer to respond.
This is one of the most cost-effective and time-saving modes for promotional marketing.
SMS marketing finds that 55% of the consumers are influenced by text messages for purchasing goods and products.

Disadvantages of SMS marketing

As we all know every coin has two sides, so along with pros, some cons create hurdles in good marketing. Here are some of the cons of SMS marketing:

The promotional messages cannot be shared with the audience until they have subscribed to them.
Only short messages can be sent because the word limit is about 160 characters.
Sometimes non-structured and long messages can be considered as spam messages which result in opting-out from the company's SMS subscription.

Benefits of combining email marketing with SMS

Separately there are many benefits of email and SMS marketing, but now we will discuss how effectively they both work by combining and how they are beneficial for the company.

Building relationship

Emails are used to build a good relationship for long messages or newsletters. This is true that the long format messages will only fit email marketing. On the other hand, text marketing helps in sending quick and short messages to the clients which can make them feel like they are having personal relationships.

Grow your Email list with Sms

This is one of the best strategies to generate the email list with the help of SMS. To increase the number of multiple emails, send some unique SMS to attract customers. For ex- You can send an SMS and tell them that if you want to get a discount from our company then reply to us with your email. When customers respond they send some discounts and offers to their email list.

Securing customer relations

Securing the customers for the long term is the main aim of marketing. Emails help in building relationships with the audience and SMS helps in securing them by sending them regular updates. Both the marketing system works side by side in engaging the customer and securing relationships with the clients.

Email helps if the phone number changes

Sometimes there are situations when a company keeps on sending messages to their customers but they don't respond. This may happen due to changing the phone number. People rarely change their email id and thus one can easily get in contact with the old clients and get their new number. It is important to keep an eye on the customer's phone number and keep it updated so that you can always send the message to your target audience.

Benefits to using email and SMS marketing together

Reach to the target audience

SMS works in sending awareness about the brand, offers, discounts, sales, and other product details to the target audience whose data information has been taken from the email database.

Subtract the cart abandonment rate

The email and SMS both help remind the customers about subtracting the cart abandonment rate. One can share the URL links in SMS and emails which can direct the audience to the cart.

The Bottom line

As we all know modern marketers have the prime goal to increase sales through promotional mediums. They want to inbuild a long-lasting relationship with the customers. Email marketing and SMS marketing are the best way to achieve a high rate of success in brand awareness and business growth.