Top 20 Competitor Analysis Tools For SEO And Google Ranking

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Top 20 competitor analysis tools for SEO and Google ranking .

Spying on your competitor is a part of work. People use various types of competitor analysis tools to know how their competitors are working and achieving success.   If you are owning an online business then you must know about the SEO strategy of online marketing. It is necessary to get sufficient knowledge about how SEO competitor analysis tools help you out in achieving the goal of success in an online campaign. The competitor's analysis tools for SEO help the business in many ways. Here are some of them:

• Gives information that is your real online competitor.
• Strength of your domain authority as compared to your competitors.
• Know whether your competitors are investing in any paid campaigns.
• The ranking keywords of the competition website.
• The strength of the backlinks strategy.

  These are just the outline of the SEO competitor analysis tool. If you want to know more in-depth information then must have a look at some of its benefits.  

Advantages of the competitor analysis tool

If regularly you are watching the performance of competitors' websites on competitor analysis tools, then we assure you that you will get its advantages. Here are some of the basic benefits you can get from such analysis tools. Check out:  

Keyword identification

The SEO analysis tools can help you in finding the right keyword for SEO which can give you effective results. The success of the content depends on the types of SEO keywords used which can help you rank in search engines. If these analysis tools can help you to find the keywords from your successful competitors then your almost work is done. There are various tools to make research of keywords from social media, content, or websites to provide benefits.

Content Analysis

After getting accurate knowledge about keywords, it is important to identify the top-performing content on the top pages of competitors' websites. Some important points should be kept in mind while analyzing the content:

• There is a need to make research on the structure of the pages.
• Notice the formats, content, images, videos, infographics, etc.
• The structure of URL.
• The usage of layout and Font of the webpage.

Find new opportunities

These tools help you out in knowing the competitor's marketing strategies in a better way. Different types of strategies work differently on your website. Know competitor's strategies and make your own to counter them.

Spot the market gap

The competitor analysis tool will help you to know what you are not offering but your competitors are getting profits from that products and services. You will be able to know what new things you have to add to your website.

Learn from mistakes

The competitor's analysis tools for SEO will let you know about the errors, mistakes, and negative things done by your competitors. You can avoid such marketing strategies to neglect negative things. These will surely make improvements to your marketing campaigns.    Before we talk about the top competitor analysis tools for SEO, first let you know exactly how these tools work in providing better results. Here are some simple steps to know how competitive analysis works. Check out the steps:  

Steps to take for SEO competitors analysis tools 

• The very first thing to do is to identify your competitors by researching the tools.
• The second step to take is to compare the marketing position related to the quality, product features, brand, customer reviews, pricing, weakness, strength, and many more.
• Compare your site traffic and performance with the competitor's website by using analysis tools.
• The next step is to compare the keywords which can give you in-depth knowledge that what you are missing.
• Compare the share of voice to know who is the leader in your industry to use the strongest keyword influence.
• Comparing the backlinks are also one of the important research to do on SEO competitor analysis tools.
• The last thing to check on the tool is the SEO performance of the competitor's website. It includes many things such as page speed, Alexa rank, traffic, etc.

 

The competitor's analysis tools for SEO

As we discussed many vital factors about SEO, now it's time to know the name of Top competitor analysis tools for SEO. Here is the name, check out:   

Semrush

This is one of the most popular SEO tools available in the market. This is a good choice for the professionals as it provides all the competitor's strategies in paid search content or social marketing, SEO, etc. However, SEmrush is mostly known for its Keyword Analytics Feature.  

Features

• Semrush works in hyper-targeting by Zip Code for effective results.
• Provide accurate results in analyzing the long tail keywords by using Magic Tool.
• Optimize the Site's technical SEO along with Site Audit.
• It also tracks the results locally.
• Help in building new links with link building tools

Website link - https://www.semrush.com/

Ahrefs

This is widely known for its expertise on SEO blogs. This is a tool that helps to know which site holds which ranking number and how it can get improvement with several practices.  

Features

• Ahrefs provides clicks data and total search traffic estimations.
• Analyze the history of ranking and SERP.
• It gets keyword ranking alerts.
• Helps in uncovering the content gap.
• Keyword research for search engines.

  Website link - https://ahrefs.com/  

Google Search Console

Google is one of the most known search engines, It keeps on updating the tools with new features that are always proved effective.  

Features

• It let you know about the ranking of websites on google.
• Availability of URL tools that Help to analyze specific URLs.
• Provides you the report on Speed.
• Check the errors in Accelerated Mobile Pages(AMP).
• Get information about the links to other websites.

Website link - https://search.google.com/search-console/about  

 

KWFinder

This is an SEO tool that helps in finding the Long-tail keywords which have a lower level of competition. Along with these, it also helps in running analysis reports on competitors' websites.  

Features

• Calculate the keywords based on Domain and Page Authority, Citation and trust flow, etc.
• Helps in picking the keyword that helps to secure run.
• Get tons of new keyword ideas.

Website link - https://kwfinder.com/  

Moz Pro

Moz Pro is a full package for keyword finding and site crawling. It has a free toolbar that helps you to see the website metrics while browsing any page.  

Features

• Helps in SEO and site auditing
• Search long-tail keywords and volume.
• Track the rank based on SERP, localization, and rank alerts.
• Works effectively for Off-page SEO.

Website link - https://moz.com/products/pro  

Buzzsumo

This is the SEO tool that helps in analyzing the best performing content based on the social shares bis Twitter, Facebook, Twitter, Pinterest, etc.  

Features

• Accurately provides competitor analysis and comparisons.
• Works effectively on social backlinks.
• It viewed the most shared content.
• Give results on what is in trend.

Website link - https://buzzsumo.com/  

Social mention

This is one of the unique tools to spy on your competitors. The social mention helps users to provide the relevant information of blogs, content, videos, etc.   

Features

• You can get all information just by feeding the website name in searching options.
• Monitor and track all SEO keywords.
• It informs you how many times and how often the keywords are mentioned.

Website link - https://mention.com/en/social-media-monitoring-tools/  

Owletter

This is a tool designed to track the competitor's email id. This mostly focuses on SEO, paid ads, etc. 

Features

• Track the emails based on keywords.
• Informs that how often competitors send the email.
• Give proper information about the email strategy of the competitors.

Website link - https://www.owletter.com/  

Social blade

This is a tool to count the social media followers of the competitor's website. Along with followers, it also gives information about the number of uploads.

Features

• The best tool to get informed about the social media accounts of the competitor's website.
• Helps in building the strongest social media marketing strategy.

Website link - https://socialblade.com/  

 

Instapaper

This is a very simple tool that helps in saving the web pages so that users can read them later when they get time. This tool helps very actively in knowing who your competitors are according to their ranks. Once you have a sign-in to the tool they automatically work and save pages for you.  

Features

• They visit competitors' websites and save useful pages. 
• Save the pages to read later.
• This tool was organized by adding the bookmarker.

Website link - https://www.instapaper.com/  

Woorank

This is a tool that allows you to create your project and then it will help to track and optimize the website according to the results of the project. There is an additional option that allows you to spy on competitors.

Features

• Woorank can optimize 5 websites.
• This is a tool that can track 250 words.
• It can analyze up to 10k pages.
• No limits on producing white-limit PDF reports.

Website link - https://www.woorank.com/  

 

Ubersuggest

This is a free keyword tracking tool that helps you in identifying the keywords, Along with these, it also helps that which keywords are worth targeting and how it will perform in giving competition.

Features

• It helps provide data for keywords, traffic, domain score, backlinks, etc.
• Give an idea for the competitive content.
• It is an SEO analyzer that crawls your website and gives better SEO suggestions.

Website link - https://neilpatel.com/ubersuggest/  

 

Alexa

Alexa is a great tool and very easy to use. They get information from competitors' google analytics. Along with these, this tool helps you as it will provide an estimation of competitors' top search engine queries that brings traffic to their website.  

Features

• This tool provides a list of other websites which are linking to the competitor's site.
• You are allowed to watch the competitor's bounce rate, traffic volume, demographic information, etc.
• Allow you to compare your website with the GA account shown to you.

Website link - https://www.alexa.com/  

 

Spyfu

Spyfu gives a beneficial output from its amazing free features. However, its premium version has many additional features to spy on your competitors.  

Features

• Easily gives information that your competitors are searching which keyword.
• Informs about the paid and organic keywords of the competitor's website.
• The best tool to provide detailed SEO information.

Website link - https://www.spyfu.com/  

Majestic

This is one of the best marketing SEO tools which has many features. Majestic helps in making more organized marketing strategies as compared to others.  

Features

• Majestic million informs about the ranking of the top websites.
• The site explorer feature gives you an overview of your site and the number of backlinks.
• Helps in site comparisons and tracking your website rank.

Website link - https://majestic.com/  

 

SEOQuake

This is a free SEO tool that helps in accessing both your external and internal links. The comparison of websites is major work to let you know about your website performance.  

Feature

• Analyze the keywords such as keyword density.
• Prepare an easy-to-read SEO dashboard.
• Export feature to download and send data.

Website link - https://www.seoquake.com/index.html  

Siteliner

The competitive analysis tool works in identifying the content which is identical to other websites.  

Feature

• Find the duplicate content, average page size, links, etc.
• Compare the website with another average website that helps to understand in a better way.

Website link - https://www.siteliner.com/  

 

Fat rank

This tool helps you in analyzing the website's performance easily. This helps you in optimizing the website and making adjustments before posting.  

Feature

• Give ranking information to the keywords to inform you where your website stands.
• This is free to use.

Website link - https://www.fatrank.com/  

 

Screaming Frog

According to experts, screaming Frog is one of the best tools that helps in analyzing the website very fastly.  

Feature

• Informs about duplicate content, bad redirections, backlinks, errors to fix.
• SEO Spider tool is the best feature of this tool.
• The speed of the tool is very good.

Website link - https://www.screamingfrog.co.uk/seo-spider/  

 

Serpstat

Serpstat has many features where users can get many benefits. This is a growth hacking platform for content marketing goals, PPC, SEO, etc.

Features

• A missing keyword is a feature that allows you to know about the missing keywords of your website.
• It has collected keywords and analysis data from competitors' websites.

Website link -https://serpstat.com/  

 

Aliadvise.com

It is one of the best competitor analysis tool websites. It provides analysis tools that provide the best web analytics services for businesses. With this, you can get information about keyword analysis, website traffic volume, referral sources, demographics of website visitors, time on site, page views, bounce rate), etc.

Features

1. You can find out the demography of the visitors coming to the website
2.  Can find out about the weak part of your website.

Some of our free SEO tools

1. Alexa Rank Checker
2. Article Rewriter
3. Backlink Checker
4. Backlink Maker
5. Broken Links Finder
6. Domain Age Checker
7. Domain Authority Checker
8. Find DNS records
9. Google Cache Checker
10. Google Index Checker
 

The bottom line

We have given you a brief description of a competitive analysis tool for SEO so that you can work very easily on such tools. There are simple steps that will let you know how to organize the task and get effective results. The benefits of analysis tools will make you know that there are many advantages that you can enjoy by using the competitive analysis tools. Along with that, in our content, we have also covered the name of some best competitive analysis tools for SEO. You can log in to any of the tools to get effective results. Choose the best, according to your needs and requirements.

 

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